In recent years, an increasing number of Chinese cultural products have entered the global market, gaining growing popularity among overseas consumers. Propelled by the rapid growth of China’s foreign cultural trade, the export volume of Chinese cultural products has maintained a high rank globally for many years, and a group of cultural enterprises, products and brands with international influence have been established. Statistical data reveals that the sales volume of Chinese publications, films and television programs, online literature, and animation products overseas has increased year after year. The Chinese government has introduced a series of policies to encourage and support more outstanding cultural products with Chinese elements to go abroad and expand market share in overseas markets so as to further enhance the influence of Chinese culture in the world.