A latest report claims that China’s second-hand luxury market is expected to embrace the most intense competition these years after nearly a decade of development, and online platforms have increasingly become important shopping channels for consumers. Chinese consumers aged from 29 to 41 have become the core demographic for second-hand luxury product purchases, supported by their ample spending appetites and capability.

During holidays such as the Valentine’s Day, the Christmas and the Lunar New Year, the sales of second-hand luxury far exceed ordinary time, indicating that consumers would like to spend for emotional value. Retailers usually make good use of holidays for promotions and achieve significant business growth.