The first Chinese coffee processing factory was started in Shanghai in 1935, but it wasn’t until the mid-1980s that the Chinese could taste packaged coffee. It was Maxwell, produced by Kraft Food Company. Today Maxwell has lost its monopoly position in Chinese market. According to statistics from the survey of Chinese market, the more educated people are, the more likely they are to drink coffee. Most coffee consumers in China are young office employees, and they tend to spend more on fast coffee brands.