Here’s a common scenario that any number of entrepreneurs face today: you’re the CEO of a small business and though you’re making a nice【C1】_____, you need to find a way to take it to the next level. What you need to do is【C2】__growth by establishing a growth team. A growth team is made up of members from different departments within your company, and it harnesses the power of collaboration to focus【C3】_____on finding ways to grow.

Let’s look at a real-world【C4】_____. Prior to forming a growth team, the software company BitTorrent had 50 employees working in the【C5】__departments of engineering, marketing and product development. This brought them good results until 2012, when their growth plateaued. The【C6】__was that too many customers were using the basic, free version of their product. And【C7】_____improvements to the premium, paid version, few people were making the upgrade.

Things changed,【C8】_____, when an innovative project-marketing manager came aboard,【C9】__a growth team and sparked the kind of【C10】__perspective they needed. By looking at engineering issues from a marketing point of view, it became clear that the【C11】_____of upgrades wasn’t due to a quality issue. Most customers were simply unaware of the premium version and what it offered.

Armed with this【C12】_____, the marketing and engineering teams joined forces to raise awareness by prominently【C13】__the premium version to users of the free version.【C14】_____, upgrades skyrocketed, and revenue increased by 92 percent.

But in order for your growth team to succeed, it needs to have a strong leader. It needs someone who can【C15】_____the interdisciplinary team and keep them on course for improvement. This leader will【C16】__the target area, set clear goals and establish a time frame for the【C17】_____of these goals.

The growth leader is also【C18】_____for keeping the team focused on moving forward and steering them clear of distractions.【C19】__attractive, new ideas can be distracting, the team leader must recognize when these ideas don’t【C20】_____the current goal and need to be put on the back burner.

【C8】