The Press Conference

Ⅰ. Advantages of the Press Conference

— the event itself having 【L1】 ______

— the previously-made statements functioning as a 【L2】 ______

— an 【L3】 ______ way to break the news to groups of reporters

Ⅱ. Disadvantages of the Press Conference

— hard to get worthwhile information due to the 【L4】 ______

— the news source setting 【L5】______, eg:

a) who to ask the questions and the length of the answers are decided

b) any 【L6】 ______ can be avoided

c) tough questions can be rephrased

d) the time, place and 【L7】 ______ of the interview are set

e) no time to challenge 【L8】 ______

Ⅲ. Factors in successful news coverage

— preparation: a need to be familiar with______

— 【L10】 ______ of the news source: needing to be regarded with caution

— the nature of the questions asked: 【L11】 ______ the nature of the answers

• five ways to improve the questions:

a) using words with 【L12】 ______

b) avoiding 【L13】 ______

c) 【L14】 ______ the time, place and context

d) asking 【L15】______questions

e) making clear alternatives, or no alternatives in answers

【L7】