[A] approach [B] automatically [C] available [D] contribution [E] convert

[F] distribution [G] implies [H] obligation [I] occurs [J] overall

[K] preferences [L] primarily [M] prior [N] qualify [O] significant

To understand the marketing concept, it is only necessary to understand the difference between marketing and selling. Not too many years ago, most industries concentrated【C1】_____on the efficient production of goods, and then relied on “persuasive salesmanship” to move as much of these goods as possible. Such production and selling focus on the needs of the seller to produce goods and then【C2】_____them into money.

Marketing, on the other hand,【C3】_____that emphasis is placed on the wants of consumers. It begins with analyzing the【C4】__and demands of consumers and then producing goods that will satisfy them. This eye-on- the-consumer【C5】__is known as the marketing concept. It simply means that instead of trying to sell whatever is easier to produce, the makers first try to find out what the consumer wants to buy and then go about making it【C6】__for purchase. Every step—design, production,【C7】_____, promotion—is made according to consumer demand.

This concept does not mean that consumer satisfaction is【C8】_____to profit in a company. There are always two sides to every business activity—the firm and the consumer—and each must be satisfied before trade【C9】__. Successful merchants and producers, however, recognize that the surest route to profit is through understanding customers. When Coca Cola changed the flavor of its drink in mid-1985, the non-acceptance by a【C10】_____portion of the public brought about a quick restoration of the Classic Coke. This is a good example of the importance of satisfying consumers.

【C5】